How we help
We solve commercial bottlenecks.
What brings founders here
- Growth has slowed.
- Marketing isn't converting.
- Your website isn't generating opportunities.
- Leads aren't becoming customers.
- The business has become operationally messy.
- Teams are busy but momentum feels slow.
Four ways we work
01
Fractional CMO
Embedded executive marketing and commercial leadership for founder-led businesses.
Marketing leadershipStrategic planningTeam leadershipGrowth priorities
02
Revenue Operations
Connecting marketing, sales and customer delivery into one commercial system.
CRMAutomationReportingProcess improvement
03
Brand & Customer Journey
Helping businesses become easier to understand and easier to buy from.
PositioningWebsite strategyCustomer journeyMessaging
04
Founder Advisory
A strategic partner for founders navigating growth, change and commercial decisions.
ThinkingPrioritisationAccountability
The Red13 Growth Blueprint
Understand first. Prescribe second.
01
Discover
Understand the business before recommending solutions.
02
Diagnose
Identify the bottleneck creating the biggest commercial opportunity.
03
Prioritise
Build a practical roadmap based on impact rather than urgency.
04
Build
Work alongside the business to execute, refine and create lasting capability.
Who you'll work with
Every engagement is led directly by Ruby.
No account managers.
No junior handovers.
No outsourcing.
One senior strategic partner from discovery through execution.